Your Time In The Collective Will Help You:

🌟 Achieve your big hairy business goals in a healthy and playful way

 Unlearn perfectionism and replace it with healthy achievement – where you’re able to actively work towards your greatest goals while *also* taking care of your well-being and avoiding burnout

🌟 Learn proven strategies to build authority, attract clients, and grow your biz

 Receive expert Public Relations (PR) coaching from an industry leader (that’s meeee!) to land huge growth opportunities within your industry, like guest speaking on your favorite podcast or morning TV show (oh boy!)

🌟 Lay the key foundations for a wildly successful and sustainable business

 Learn how to set up a thriving business from A-Z, from logistics, like protecting your business and managing finances, to creating winning online marketing strategies, like your lead-magnet and social media presence

🌟 Get accountability + support from the most wonderful group of business playmates 

 Connect and PLAY with a loving community of entrepreneurs who are navigating similar hurdles. These humans are in your corner to bounce your burning ideas off and encourage you to take imperfect action (yep, even before you feel ready!)

🌟 Feel more confidence,  freedom, creativity, and FUN in your work 

 Experience LESS imposter syndrome, overthinking & stress… and MORE confidence, ease &  joy when you rewire your subconscious mind and learn neuroscience-backed mindset tools to hush your Inner Critic 

Hey, Sweet Entrepreneur! 

Take a moment to imagine–

How Would Your Business Be Different

if Perfectionism Weren’t Running the Show?

And when I say “perfectionism” I’m not talking about thinking you’re perfect. 

This is a huge misconception about people with perfectionism!

I’m talking about letting go of your fear that everything you do has to be perfect. 

And with that, finally ditching those seemingly impossible-to-break habits that hold you back from reaching all your big beautiful business dreams?

Instead of…

• “Procrasti-working” on busy tasks that don’t actually move the needle forward (looking at you Canva design 👀)…           
• Overthinking every little decision, from the title you call yourself, to your brand logo, the best color palette for your website…
• Having an “all-or-nothing” mindset around your work, always tinkering on the brink of burnout…
• Holding yourself to impossible standards, never feeling satisfied with your work…
• Feeling a sense of stress, fear, and anxiety about taking steps forward…

Would you…

• ✨ Start taking messy action on the big, impactful stuff? Like launching a program and hopping on an IG live! 
• ✨ Trust your gut and make decisions within a reasonable amount of time, without second-guessing yourself (over and over again)?
• ✨ Let go of rigidity and invite more flexibility and imperfection into your day-to-day? Helloooo, freedom!
• ✨ Give yourself grace when you make mistakes? And you WILL make mistakes…
• ✨ Experience more joy, purpose, and dare I say… FUN from your business?

BUT! If you’ve been stuck in that first column for a while now, where perfectionism is in the driver’s seat and your authentic, playful self is riding shot-gun (been there, done that 🙋‍♀️)...

Having a wildly successful business that *doesn’t* feel so rigid and serious – where you’re pitching big opportunities, putting yourself out there in your marketing, trusting that you’ll achieve your glorious goals, doing work that makes your soul sing, enjoying your day-to-day…

Probably feels like light-years away.

Especially because, since you first set down this crazy path of entrepreneurship, and allll of these WONDERFUL perfectionist tendencies bubbled to the surface *eye roll*... you’ve tried to overcome them. 

Maybe you’ve invested in business programs that had some really helpful mindset work. Or maybe you’ve tried working through these things with a therapist or coach (which I whole-heartedly encourage, and do myself). 

But still, it feels like something’s missing. Because here you are, looking at other business owners in your industry who are showing up on socials, pumping out new programs, and seeming like they have it all “figured out”... 

While you’re sitting at your desk with a blanket over your head, trying to move past all that fear and scarcity mindset.

Not exactly the glorious life of freedom you had in mind…

But Things Weren’t Always This Way. 

If you had told me 4 years ago that I’d be talking on television, working from different countries, helping thousands of people, and that I’d do it all by crafting my own successful career as a Play Coach, basically out of thin air…  

😂 I would’ve dropped to the floor and snorted out loud! 

Like you, I was a huge perfectionist back then. I cared *a lot* about what people thought of me, being validated by others, and doing everything “perfectly”. 

After leaving a 10-year long career in Public Relations, I had this inner calling to become a coach. But when I first started my business, my perfectionism was keeping me stuck.

I was constantly listening to different podcasts, taking notes, reading books, and was SUPER busy procrasti-working (AKA procrastinating from fear of discomfort) to avoid doing the things that would actually build momentum.

I even had a 100-page long note in my phone of running business ideas (ha!) but the perfectionist part of me was terrified to take action on them. This is completely normal, by the way. It’s our body’s way of keeping us safe.

It wasn’t until I got certified as a Mindset Coach and discovered PLAY that everything changed for me. It allowed me to let go of my fear of not doing everything perfectly, and to just show up as… me.

This openness to take action, combined with my expert background in PR and some good ol’ fashioned hard work, allowed me to achieve all that success, fast.

And now? I’m here to teach you the exact business strategies, mindset work, and play practices I used (and continue to use today!) to get here, so YOU can create a wildly successful business, whatever that looks like for you.

Week 1: Master Your Mindset

We’ll kick-off our first two live coaching calls playing with some fun ice-breakers and laying foundational mindset work to shift into a more creative space. 

You’ll receive the first few pre-recorded modules from the Mindset Course, where you’ll start to reestablish your connection with your Inner Child (also known as Little You! Yay!) and get in touch with your playful side!

Week 2: Clarify Your Story + People

Week 2 is all about getting clear on who you serve and your story. Because YOU, sweet soul, have a story that makes you the perfect person to help your audience–even if you haven’t narrowed in on it just yet. ;) 

We'll also welcome Branding Queen Vivaciously Marina who's all about helping you build your true-to-self brand to make income and impact.

You’ll walk away with crystal clarity around the core foundations of your brand and how you can leverage your own experiences to connect with your people. Plus, you’ll dig into the next few mindset modules, where you’ll continue to dismantle perfectionist tendencies.

Week 3: Grow on Social Media

This week, you’ll learn how to grow a loving + aligned audience on social media, from creating authentic content to staying consistent.

With this, we’ll also work on moving towards a growth mindset, detaching from praise, and navigating your inner critic playfully. You’ll learn how to post from a place of creativity and fun, rather than fear and resistance, which makes social media a better experience for you *and* your audience. ;)

Week 4: Lay Financial Foundations

This week, we’ll welcome expert guest Shannon Weinstein of Fitnancial Solutions to The Collective to talk about all things money – managing it, budgeting it, and saving it.

If the numbers side of your business (and yes, tax season) feels a liiittle over your head *slowly raises hand high*, you’ll walk away from this week feeling less resistant and so much more confident about managing your money, which is key to the health of your business and you!

On the mindset front, we’ll start going deep into your subconscious mind and how you can start rewiring your brain to get whatcha want (it's truly life changing!).

Week 5: Protect Your Biz

Let’s talk legal! It’s not the sexiest topic… but it’s an important one that’s easy to skip over, and then regret it later. Expert guest Andrea Sager from The Legalpreneur will be coming in to discuss the simple strategies you need in place (yep, including contracts) to protect your business. 

You’ll walk away knowing when you need a contract, important disclaimers, and a sweeping feeling of relief knowing you have the foundational know-how to get protected at any stage in your business. You'll even get a free copy of the book Legalpreneur.

This week in the mindset course, you’ll uncover the limiting beliefs that are holding you back from living as your most confident, creative self.

Week 6: Create Your Freebie

It’s time to get creative! This week, you’ll create your “freebie” – a free piece of valuable and aligned content you give away to attract potential clients and grow your email list. This is often the first taste someone gets of your biz, so let’s make it good!

You’ll walk away with a strategic freebie idea to attract your ideal client and clear steps to implement it. 

We'll also start using TIME techniques to rewire your subconscious mind with more empowering beliefs, which will improve all areas of your life, including your relationships, your health, and your business.

Week 7: Nail Your Offerings

You’ve made it to week 7! This week, you’ll be developing or refining your offer suite (woohoo!). Whether you’re starting from ground zero, you want to launch some creative new offers, or you just need a group of business-minded brains to bounce your ideas off, you’ll receive a ton of support that will allow you to get crystal clear on how to show up for your clients in a way that makes your heart shine.

You’ll round out this week by diving into boundaries–how to set them, and how to navigate the discomfort that comes with that. Plus, you’ll experience a beautiful hypnosis to build self-love and create rituals for your future self, and Little You.

We’ll welcome expert guest Spencer Megan who will be talking boundaries! You’ll learn how to build boundaries into your offerings and other areas of your business.

Week 8: Attract Dream Clients

In week 8, you’ll learn how to attract your DREAM CLIENTS to your business! We’ll get into how to sell (without feeling salesy) and master the art of pitching your magic to your people. 

This is the stuff every business owner needs to know, but as experts in our own niche, we never really take the time to learn. That ends now!

Plus, you’ll continue to transform your mindset with EFT tapping on perfectionism, to help you release fear of judgment and start showing up more confidently and playfully.

Week 9: Launch Like a Boss

If you want to create a program or course to help more people and scale your business, you need to master the art of launching. 

You’ll learn how to launch your offering, the process of a sales call and how to close, and how to offboard your client to set both them and you up for success.

You'll also be diving into how you can use play and neuroscience to start manifesting your dream life.

Week 10: Set Up Business Systems

It’s time to get your business running like a well-oiled machine! In week 10, we’ll walk through setting up tech and systems to help you manage your clients and internal business processes more efficiently. 

This keeps things running smooth as you grow, so you can avoid overwhelm and burnout. 

As you work through learning new systems, you’ll also continue the theme of manifesting, getting clear on your future self with NLP exercises and clearing up the attachments that are keeping you stuck in the past.

Week 11: Learn PR 101

You’ve made it to week 11! This week, we’re diving into PR, baby! You’ll receive high-level coaching on how to pitch big & exciting opportunities like podcasts and magazines to get in front of your ideal clients. 

Gaining visibility through PR is the most effective way to establish authority, get clients, and grow your business (trust me!). 

You’ll also  lean into self-love, learning how to use play and self-care to build self-worth. You’ll reconnect with your body, practice breathwork, experience playful rest, and feel energized and refreshed by one of my favorite energy clearings! 

Week 12: Make Your CEO Schedule

We’ll wrap up the program by covering how to run a freedom-filled business day-to-day. And yes, it *absolutely* prioritizes PLAY!

Then we’ll close out our time together by reflecting on what we’ve achieved and celebrating that.

Bonus 01. Expert Guest Speakers

Learn from a variety of industry experts who will come in and host calls based on weekly themes throughout the program. Guests in The Collective include:

Bonus 02. PR Coaching Templates

Snag my 3 good-as-gold email templates for pitching hot PR opportunities, so you know exactly what to say from your initial pitch, all the way through to the follow-up.  

These templates have landed me dozens of opportunities speaking on podcasts and TV networks like CHCH Morning Live, Thrive Global, and CTV Morning Live just to name a few. And now, they are yours to use!

You’ll get:

➜ Sample PR Pitch

➜ PR Follow-Up Template

➜ PR Media Kit Template

Bonus 03. Social Media Calendar

Do you usually feel stuck on what to post and when? Steal my social media calendar that keeps it all organized for you! This simple excel spreadsheet is my lifeline when it comes to showing up on social consistently.

And just in case the thought of planning a social media calendar gives you doom and gloom (that used to be me, too)… let me tell ya, friend – when you create from a place of play and self-belief, social media can actually feel like a fun exercise of self-expression. Trust me. ;) 

What’s included:

➜ An organized, easy-to-use month-to-month content calendar inside excel

➜ Spots to plan content across multiple social platforms, so you can track it all in one place

➜ Special dates and holidays to plan your content around, so you never miss an opportunity to connect with your audience

Other Programs

❌ No Play. Most business coaching programs don’t incorporate play, which is a key piece of the puzzle when trying to achieve inside your business.

❌ Created by a Business Coach. A lot of business coaching programs were created by business coaches, which can feel a little hard to relate to if you’re in a niche industry.

❌ Light Mindset Work. Many other programs might include some mindset work, but they don’t dig deep into science-backed techniques that rewire your subconscious mind and create lasting change.

❌ Limited Access. An online community? Sure! But most programs don’t provide live access to your coach and community members

❌ Singular Focus. There are a lot of programs that focus on *either* business strategy, mindset work, or even a few that do play. But no other program blends all 3.

The Playful Biz Collective

✅ Weekly Play. This program prioritizes guided play within a safe and supportive community, which works to re-energize you throughout your day, spark imagination and creativity, and heal perfectionism + self-doubt.

✅ Created by a Mindset & Play Coach (with a ton of business experience!). My niche is super unique, and using the exact strategies inside this program, I was able to build a wildly successful 6-figure business from scratch in under 3 years.

✅ Rewires Your Brain. Uses the power of hypnotherapy, neuro-linguistic programming, TIME Techniques, and EFT Tapping to dismantle perfectionistic tendencies, shift to a growth mindset, rewire your brain with more empowering beliefs, and so much more. 

✅ High-Touch Program. You’ll have the opportunity to connect on video with me and the community up to 3x per week. That’s on top of hanging out together all week long inside the Facebook group

✅ Combines Business Strategy + Mindset + Play. They all go hand-in-hand. Every element builds on the other, and you need support in all 3 to see the uplevel you want in your business.

✅ Expert PR Coaching. This program was created by a PR industry leader, meaning you’ll receive A TON of valuable guidance and support that would cost thousands of dollars if you went through an agency. 

The Playmate’s Promise

Everyone’s business journey is different. To me, how it looks depends on your own version of success, and what parts of yourself need some love and support to heal along the way. ❤️

Your business journey is deeply personal to YOU, sweet friend. That’s the beauty of entrepreneurship. 

When you join The Playful Business Collective, I promise to give you the strategies, tools, and most importantly, the support to create a sustainable business that lights you up from the inside out.

In return, you can expect that what you put into this program is what you’ll get out of it – from showing up each week, being open to whatever comes up, and taking action on what you learn. I’ll be your biggest cheerleader every step of the way!

This Program is Definitely For You If…

You’re an entrepreneur, of course, *and*-

✅ You know it takes real work to build a business you love (and you’re ready for it!), but you don’t want to sacrifice your health, happiness, or well-being to get there

✅ You feel super busy working on your business all day long, but you’re not seeing the results you want

✅ You’re scared to show up as your true, most authentic self in your business

✅ You want to prioritize play in your life, and you especially like the idea of playing amongst a fun, loving community of entrepreneurs

✅ You have a loud Inner Critic who (if we’re being real) holds you back from taking risks in your business

✅ You feel like everyone around you believes in you more than you do, and you’re ready to find some much-needed confidence

✅ You find yourself wishing you had a group of like-minded biz besties who you could tap on the shoulder throughout the week to pick their brain

✅ You wish you had a consistent mentor whose been in your shoes and could give you a clear roadmap with proven strategies for success

✅ You need some accountability buddies to tell you to just DO IT (nicely, of course) everytime you second-guess talking about that offer or sending that email ;)

This Program is Probably NOT For You If…

❌ You don’t identify with any “perfectionist” tendencies – like procrastinating, overthinking, feeling super overwhelmed by your “to-do” list, or having an “all-or-nothing” mindset around work…

❌ You don’t want to (or can’t) dedicate the time it takes to build a business right now

❌ You don’t really want a supportive community or mentor to help you take the next steps in your business

❌ You don’t want to incorporate play into your life

But the truth is, you are worthy of all that sweet goodness that lies on the other side of action.

You are worthy of a business that feels fun and playful.

You are worthy to make mistakes along the way.

You are worthy of success.

You are worthy of joy.

You are worthy of investing in yourself!

So, if you’re ready to truly believe it, and take small steps towards yourself, Little You, and your big, bright future… 

Then I’ll see you in The Collective!